It may be a thrash for the torrent hosting websites. But, it was a victory day for the big media companies as they won a battle against
online piracy on Friday. The event of their victory emerged when Google agreed
to alter its search algorithms to favour web sites that offered legitimate
copyrighted movies, music and television.
With the beginning of next week, algorithms of the Google would take into
account the number of valid copyright removal notices, that are received by the
web sites. As a result, the web sites facing multiple, valid complaints about
copyright infringement may appear lower in Google search results.
The move of Google came as victory news for the entertainment industry, as
it was, for years pressurising Google and other Internet sites to act against
online piracy.
This announcement from Google came after more than six months of a much
heated tussle between big media companies and technology companies. The entire
tussle involved the proposed legislation intended to crack down on pirated
online content, particularly by rogue foreign Web sites.
However, Google has denied removing pages from copyright-infringing web
sites from its search engine unless it receives a valid copyright removal
notice from the rights’ owner.
According to the statements of Google, it had received copyright removal
requests for over 4.3 million web addresses in the last 30 days, according to
the company’s transparency report, which was more than what it received 2009.
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