Apple v. Samsung: Early Days of iPhone in the Courtroom

In the famous multibillion-dollar patent showdown, Apple Inc, on Friday, deployed two of its executives as ammunition, including a software chief who assembled the design team for the original iPhone. 

In the court room, the Apple Software Chief Scott Forstall narrated the early days of iPhone development. According to the testimony the secret design work was codenamed as the “Purple Project”. He further added that he pinned a note on the door of the dorm, “Fight Club,” a reference to the movie’s screed to ensure what happened behind closed doors remained there.

The entire aim of the testimony was strengthening Apple’s legal argument and to prove that it was too much involved to develop products such as the iPhone and iPad, which have been “slavishly copied” by rival Samsung. Forstall further added that there was need of secrecy as Apple was making a new phone “out of whole cloth.”

Apple marketing chief Phil Schiller, used a video slide showing that Apple spent more than $1 billion on U.S. advertising on the iPhone and iPad between 2008 and 2011 and told the jury how Samsung’s copying has fostered consumer confusion and made it harder to market Apple products.

Facing the questions from the rival as to whether the iPhone 5, (set to be released in September), would have a different design than the iPhone 4S, Schiller declined to discuss the design, saying it was confidential.

The trial continued on Friday after the U.S. District Judge Lucy Koh rejected Apple’s bid to end the case immediately with a judgment in its favor.

Koh also condemned Samsung’s legal team for its “theatrics” and “sideshow,” but refused to stop the trial. The trial resumes Monday morning with the testimony of another Samsung executive and several Apple experts.

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