Beijing to give IPR protection to brands

For long China has been the hotspot for creating fakes of many international brands.  But that is set to change. Dongcheng District of Beijing will enhance IPR protection in Wangfujing Shopping Street to protect brands by governmental service and supervision. 

Nowadays, 53 out of the top 100 world famous brands have set up stores in Dongcheng District, particularly Wangfujing Shopping Street where local and international brands converge. 

“By governmental service and supervision, on the one hand, the district will provide overall protection for these brands, on the other hand, Dongcheng District will create enabling environment for the development of these brands in the district and Wangfujing Shopping Street,” said a principal from Dongcheng District.

It is a welcome move on the part of Chinese  government. This move will restore the faith of many international brands in China.

Contributed by: Abhishek 

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