After SRK, it is the turn of Mr. Khiladi

Few days back, we got the news that Shahrukh Khan is all set to get the name SRK registered at the Trademark Registry. In somewhat we may refer to as following the suit, Akshay Kumar is heard to be making efforts to get the name 'Khiladi' registered at the Trademark Registry. 

He has been acted in seven Khiladi movies since 1992. Also, he is awaiting his eighth outing with the upcoming Khiladi 786. He is set to take his association with the successful franchise a step forward. 

“Khiladi has become a brand that Akshay is associated with. And Akshay is very emotional about it. That’s why he has decided to apply for a trademark,” says an insider. He further adds that “The idea is to bar its usage for commercial purposes, including films, TV, advertisements and other industries".

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From SRK to SRK (Regd.) - Don's new move?

It doesn't matter whether Amitabh Bachhan has not applied for the trademark protection of his nickname Big B. But Shahrukh Khan has recently, sent an application to the Trade Mark Registry that his often-used initials not be used without his permission. 

According to the reports by The TOI, the actor has recently applied for a trademark on his name SRK at the Delhi office of the Trade Mark Registry. He awaits the final confirmation on it. According to the rules, once his trademark SRK is published in the Indian Trademark Journal, anybody who has an objection can file a notice within three months.

This is not the first time of such applucation in India. Earlier this year, Sachin Tendulkar had applied for the same, to trademark his name SRT. In fact, when Vidhu Vinod Chopra needed to use the cricketer's name in his film Ferrarri Ki Sawaari, he had to seek Sachin's permission.

This trend is being followed from the West, where getting a trademark on one's name isn't uncommon. In fact, Roger Federer, Michael Jordon and Jennifer Lopez are among some of the names that have been trademarked in the past.
 
Such a move by the actor will bar several industries from using his name. For example, tobacco products, alcoholic beverages, water and even other non-alcoholic drinks can't use the actor's name. The same goes for fresh fruits, vegetables, salt, mustard so on and so forth.