The defendants, Sun mark and associated shipping sea Air & Land forwarding used the trademark "BULLET"for their energy drink. Red bull alleged that Sun mark's use has violated rights of Red bull in their mark "BULLIT" for energy drinks.
London High Court Judge, Mr Arnold siding with Red Bull's claim opined that Sunmark's use of "Bullet" is capable of creating a likelihood of confusion among the customers that it belong to Red bull. Further he added that use of "no bull ...." slogan amounted to taking unfair advantage of repute of Red Bull.
But many including Sun mark's founder Dr Ranger finds Red Bull's acts as bully - boy tactics and unnecessary. Sun mark now plans to prefer an appeal against this judgement and stated that Red bull's trademark bullit was registered in bad faith and the company had no plans to use it.
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